Got a minute to save a (wild) life?

Can you spare one minute for the turtles?

A minute here; a minute there,  time to save lives! 

The other night I had a chat with someone who presented a more complicated routing issue between Dundas and Hamilton. Someone living in the Hopkins Court section of town would pay a higher price in time to avoid Cootes and Olympic (6 more minutes given Cootes would take 8 minutes vs 14 minutes using the York/Osler combo.) But this is the exceptional circumstance. If drivers took alternatives at least for some journeys, it's going to help overall, right?

What do you think? Can you spare a minute or five?